Before you create a piece of marketing content, whether it’s a post on Facebook or a blog post, or something else, it is worth spending a minute or two considering what you hope to achieve with it. For example, you might be trying to find new customers, answer a specific concern, teach people about how ethical you are, demonstrate value, or even make a sale?
Read More
Our super useful, and mostly unbiased guide, to business terms and jargon!
Cost Per Click is an advertising term that is used to describe how much it costs you when someone clicks on your digital advert. You might have also heard of CPM, this term is used to describe the cost of showing the advert to a thousand people regardless of how many clicks or actions are taken.
The way you present your business gives your visitors lots of clues about your business, what you do, how you do it, and your business’ values.
Everything counts towards the first impression; the words you use, your colour scheme, the layout, your logo, signage, your fonts, and the photographs you choose. Even the quality of the photos used says something about your business.
Read More
Social media engagement has never been so low! With the average user only spending around 24 minutes per day on Facebook there has never been more competition for space in our newsfeeds. So here are our best tips to get your business noticed amongst all the noise and clutter!
Read More
Lots of small businesses ask this, especially if they are not seeking finance, and there is no short answer, other than… it definitely can’t hurt!
In it’s simplest form, a business plan is just a document where you organise all your ideas, goals, and plans. It could include your market research, customer profiles, a marketing plan, PR opportunities, costings, financial projections, potential threats to your business, suppliers, your competition, the problems your product solves, and so on.
Read More
Now you know your customer in detail lets start figuring out what their challenges are and how you can help solve them.
So consider what their day might look like. Is it non-stop from start to finish, in which case you might consider how a speedy checkout might help them, or home delivery, perhaps.
Read More
Having spent the last few weeks prepping content and creating slides, we finally stopped procrastinating, and decided we’d better get started making the videos for the members mini course.
Two weekends ago we hit the studio for the first time and did a practise run. This was more about testing the equipment and lighting than it was about content. I’ve presented live classes and workshops a ton of times before but videos is a whole new thing. By the way, what do you do when someone says “say something for the mic”! My mind goes completely blank! One day I’ll get the hang of that – maybe!
Read More
This might be the most asked question by every business owner! We go into far more detail in the membership but essentially it boils down to this…
Sounds obvious, but the first step is get people to notice you and what you do. Paid ads are the quickest and most effective way to get in front of a new audience, but there are other ways too.
Read More
A sales funnel describes what happens after a customer becomes aware of your company or product, and the process that moves them to purchase. I have simplified this one into just three sections, but they can be far more complicated if you want them to be.
Your sales funnel starts with your New Customers. They enter at the top at the point they first become aware of your company, brand or product. If they like what they see they will move down the funnel and into the main section of the funnel.
Read More
If you feel like you’re making your marketing up as you go along then a proper strategy might be just what you need. A good marketing strategy will organise all your ideas so you are more in control of what you are doing and why. It will also have details of how you plan to measure the success of your efforts so you can easily see what’s working and what’s not.
Read More
