Our super useful, and mostly unbiased guide, to business terms and jargon!


Cost Per Click is an advertising term that is used to describe how much it costs you when someone clicks on your digital advert. You might have also heard of CPM, this term is used to describe the cost of showing the advert to a thousand people regardless of how many clicks or actions are taken.


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Do I need a business plan?

Lots of small businesses ask this, especially if they are not seeking finance, and there is no short answer, other than… it definitely can’t hurt!

What is it?

In it’s simplest form, a business plan is just a document where you organise all your ideas, goals, and plans. It could include your market research, customer profiles, a marketing plan, PR opportunities, costings, financial projections, potential threats to your business, suppliers, your competition, the problems your product solves, and so on.

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Peeking Behind the Scenes

Having spent the last few weeks prepping content and creating slides, we finally stopped procrastinating, and decided we’d better get started making the videos for the members mini course.

Two weekends ago we hit the studio for the first time and did a practise run. This was more about testing the equipment and lighting than it was about content. I’ve presented live classes and workshops a ton of times before but videos is a whole new thing. By the way, what do you do when someone says “say something for the mic”! My mind goes completely blank! One day I’ll get the hang of that – maybe!

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How do I get more sales (without selling)?

This might be the most asked question by every business owner! We go into far more detail in the membership but essentially it boils down to this…

Get More people to notice you

Sounds obvious, but the first step is get people to notice you and what you do. Paid ads are the quickest and most effective way to get in front of a new audience, but there are other ways too.

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Sales Funnels

What is it?

A sales funnel describes what happens after a customer becomes aware of your company or product, and the process that moves them to purchase. I have simplified this one into just three sections, but they can be far more complicated if you want them to be.

Your sales funnel starts with your New Customers. They enter at the top at the point they first become aware of your company, brand or product. If they like what they see they will move down the funnel and into the main section of the funnel.

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