How would you like to increase your bottom line by just 10%?
The prospect of trying to increase your sales can sometimes seem quite daunting, but it might be easier than you think. Here are three ways you could increase your turnover by 10%, why not try all three!
Read More“Are you here to buy a car, sir?”
What if you went into a car showroom and the salesman met you at the door with that question?
It’s probably not the best sales opener, as it’s pretty unlikely you’re there for any other reason. But… what if you said yes and then he immediately took you to the office and started filling out forms?
Starting a new business is exciting, and daunting.
As well as working on your product or service, there are many other things to consider. As business advisers and coaches, we’ll help you figure out what is important for your business, and get you on the right path to achieving your goals. Here are a few areas that we can help with, but this is not an exhaustive list. Your business will have its own unique needs and pain points so don’t worry, we’ll figure out the right direction for your business as we go.
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Simply put, the “customer journey” describes the journey your customers go on when they buy from your business. Starting at the point of discovering who you are, it includes the process of discovering your product, the route to purchase, and eventually, completing a goal – probably a sale, quote request, or a sign up form.
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Every small business is so different. Some are still at the exciting stage of putting ideas together, and some of you have been in business for years. For this reason, we will let you, and your needs, lead the direction of our 1-1’s, but typically it might look like this…
Our sessions will normally take place via zoom. But, if your business is local to Dundee then a face to face meeting might be possible.
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There are many reasons that people might not be buying from you. Here are my top ten most likely…
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When we focus on price and features, so do our customers. However, buying decisions are rarely made on price, they are made according to value. So it makes sense to redirect the conversation to the value we are offering instead of the price we are charging.
15 years ago, I accidentally became a self-employed dog trainer!
I had been studying dog behaviour for a couple of years, mostly for my own interest, and had spent the afternoon practising on a friend-of-a-friends dog. After a couple of hours, we were all finished and I was heading for the door. Then, as I opened the door he asked me how much he owed me. I had not expected to get paid so I just said “whatever you think.” I walked away with a hundred quid in my pocket, and a new job!
I was now self-employed!
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As a small business owner, it is very tempting to try to please all our potential customers. It’s especially tempting if we are not getting as much business as we’d like.
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