Scheduling Social Media

Why schedule?

In a recent poll we ran with our members, all those that responded said they like to be spontaneous when they are posting on social media. No one said they schedule their posts at all!

But, taking time to create content for your social media and scheduling it in advance is a real time, and stress, saver. Knowing you don’t have to think of stuff to post every day can be a huge relief, and it leaves room for some really great, spontaneous stuff in between! Much better than posting “that’ll do” posts when you remember!

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Creating a Facebook Advert

Ever wanted to create a Facebook ad but didn’t know where to start?

Or maybe you have tried it a few times and didn’t get the results you wanted. We’ll here’s our handy guide to hopefully make things a bit clearer for you so you can try again with more confidence.

If you haven’t already, you’ll need to create an ad account and link it to your Facebook business page. This is relatively painless, but they will want to verify your ID and your payment details, as they will be providing you with a credit account.

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Getting ready for Christmas!

‘Tis the season to be jolly! So, let’s not stress about how best to handle the Christmas sales rush. If you get organised now, you’ll be able to sit back smugly and enjoy it – well sort of. You are still self-employed, after all!

To ease the pressure on your small business this Christmas, here are a few things you could be thinking about as you start planning for the rush…

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Ghosting!

Mention ghosting on any social media page and you’ll attract a stream of angry and frustrated comments. Everyone seems to have an opinion on the ghosting and many people seem to be plagued by it.

So what exactly it is?

If you’ve never heard of it, Ghosting is the practise of ending a relationship, without notice or reason, by ceasing all communication. One day you are in contact and all is well, and the next, your have been unfriended on Facebook, you can’t get a reply to an email, phone call, or message. It’s as if they just stopped existing.

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“People Buy From People!” Or Do They?

We’ve all heard this phrase. It’s bouncing all around the internet, and is making business owners feel compelled to share details of our own personal lives all over our businesses social media channels.

The principle is that by sharing ourselves on our social media, other people can get to know us and trust us, which in turn will give them the confidence to buy from our companies. But is that really the right way to go?

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Numbers self employed every business owner should know

Not knowing your numbers is like trying to run a business with your eyes closed. If you don’t know which are your most profitable items, or how long it will take before you run out of cash, or how much your customers are worth, how can you make good decisions in the management and growth of your business?

If you are keeping accurate accounts, all the information you need will be recorded somewhere for you to reference. Here’s a few numbers we think every business owner should know, and how to figure them out…

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