So, you’re fully booked, what now?
It’s such a relief to have a full client diary. It means you can finally relax and just get on with the business of doing the job you love, right?
Well, actually, maybe don’t relax too much, just yet.
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Surviving Christmas
Last week was all about Christmas in our community group! We talked top tips, special dates, product ideas and marketing strategies. We also talked about getting your business Christmas ready, even if you aren’t a Christmassy business. Here are our favourite tips from the week, to catch up on them head over to the group and search for #Christmas
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Troubleshooting
One size definitely does not fit all
As a dog behaviourist in Dundee, I love getting to the bottom of a problem and working out a solution with the owner that will actually solve the problem. I’m not a sticking plaster person. I look for a solution that will actually work in the long term, not a magic trick that might appear to work but is either not sustainable, or will lose it’s effectiveness over time. As a business advisor, I still hold on to this vital principle and assessment is a big part of this.
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Can’t do, won’t do!
Are you marketing to the wrong people?
Do you get lots of enquiries but low sales? Maybe you hear frequent price objections or suspect price might be an issue? If that’s the case, it might not be you, or your price! It could just be that you are attracting the wrong types of customers.
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Should you discount?
This question comes up time and time again, and the answer is… it depends, but probably not! Here’s why, and what you could do instead.
Some businesses do well offering regular discounted products and having sales – Primark and Poundland are great examples of businesses that have built their model around affordability and budget. But, unless your company values are forged around affordability then you are probably much better avoiding discounting. I’ll explain…
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Managing Expectations
Think about all the times you were annoyed by a business over the last few weeks, was it because you received bad service, or was it because your expectations weren’t met? I’ll bet that at least half the time, it was more about your expectations.
I am hugely passionate about customer experience! Ask me to talk about it and I’ll go on for hours because I love it so much! Things go wrong all the time in business, but when it comes down to something as simple as meeting expectations I get really annoyed. This is the one area we have the most control over, but last week my expectations were dashed repeatedly.
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