If you’re not familiar with the term, you will very likely be familiar with the concept. A paywall is used to restrict free access to your store or content. These days, they are most often used by newspapers or content providers who want you to pay or sign up for their stuff. But some stores use them too, and not always to good effect.
Read More
How do you measure the success of your social media? Are you focused on engagement or is it all about the sales? As business owners, it can sometimes feel like we are under massive pressure to collect likes but if your customers aren’t buying from you then what’s the point?
Read More
The average amount of time a user will remain within a website is 59 seconds, after this their patience will start to waver. So, the big question is, can your customer make it to the checkout or complete a goal in less than a minute?
A minute isn’t very long when you consider that it includes finding how you can help them, why they should buy from you, can they trust you, and also finding answers to important questions about your delivery areas, prices and options, for example.
Read More
We’ve all had to deal with a copycat or two at some point in our business life. Maybe they “borrowed” a few of your pictures, or copied your designs. They might have even used a few or your ideas. Or maybe, they took a step further and they copied your entire identity or business model.
Whatever the extent, discovering you have a copycat is extremely stressful and upsetting for any small business owner. I know well enough, many people tried to copy my afternoon tea business. They copied my ideas and my business model. They even screenshot my images from Google and used them to advertise their own business – the idiots didn’t even bother to remove my logo from the picture!
Read More
Everything in business has a cost. If you’re not paying in good ‘ol fashioned cash, it’ll cost you time, or more likely, a bit of both. If you want a website quickly it’ll cost you a lot of cash but virtually none of your time, or you could take a few days out of your diary and make your own for virtually no cost.
Read More
With two recent large scale outages, a reduction in the number of users, and an admission that businesses are no longer being prioritised in users newsfeeds, is it time for small businesses to look away from Facebook and find more reliable ways to speak to their customers?
Read More
If you’ve never heard of it, you still might have used it, and you’ve almost certainly bought something because of it.
Scarcity Marketing simply plays on a persons fear of missing out. It creates a sense of urgency and adds an element of risk to not making a purchase.
Read More
