Imagine going to a restaurant and not being offered coffee or dessert, or even a drink? Would you be grateful that the staff didn’t try to cross sell to you or would you think that you had been given bad service?Read More
In 2018, Forbes were quite outspoken about the role of business coaches. With more and more coaches focusing on mindset and emotion, I can see their point. However, coaches do play an important role in our business lives. For me, it’s all about getting a healthy balance of both!Read More
Feedback surveys really are an essential part of running a successful customer focused business. If you haven’t done one before then it’s definitely worth considering as the benefits can be huge, and they cost hardly anything to run.
If you’ve impressed or offended a customer at any point, then you’ll probably already know about it. Those types of reactions will typically provoke spontaneous feedback in the way of a 1 or 5 star review, or a direct comment to you. This can be very useful, but there is a group of customers that don’t tell you about their experience. Those customers are your 2, 3 or 4 star reviewers that have not been moved to report back to you on their experiences.Read More
A great many businesses are using legitimate interest as a way to get round a lack of consent in their email marketing. But, this rule is often misunderstood. This means that many people could be receiving emails they shouldn’t be!
Legitimate interest is not a “grey area or loop hole” to be exploited by marketers. It is not a “catch all” excuse to send marketing to anyone you fancy. This must be used only as a last resort, when it is in the interest of the recipient and there is no other better option!Read More
When writing quotes or proposals for our potential clients, it’s easy to forget the reason why we actually write them. We often get carried away with what we do and how much it costs. And then we forget, that actually, we have just been sent a cry for help!