The Golden Customer

What is a Golden Customer?

Also known as the Ideal or Perfect Customer; your Golden Customer is simply your business’ perfect customer. They love your products, they recommend you, they are easy to work with, and they buy from you, whenever possible! They are the type of customer that you wish you could clone, so all your customers could be exactly like them.

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Creating a Facebook Advert

Ever wanted to create a Facebook ad but didn’t know where to start?

Or maybe you have tried it a few times and didn’t get the results you wanted. We’ll here’s our handy guide to hopefully make things a bit clearer for you so you can try again with more confidence.

If you haven’t already, you’ll need to create an ad account and link it to your Facebook business page. This is relatively painless, but they will want to verify your ID and your payment details, as they will be providing you with a credit account.

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Numbers self employed every business owner should know

Not knowing your numbers is like trying to run a business with your eyes closed. If you don’t know which are your most profitable items, or how long it will take before you run out of cash, or how much your customers are worth, how can you make good decisions in the management and growth of your business?

If you are keeping accurate accounts, all the information you need will be recorded somewhere for you to reference. Here’s a few numbers we think every business owner should know, and how to figure them out…

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Sales Funnels

What is it?

A sales funnel describes what happens after a customer becomes aware of your company or product, and the process that moves them to purchase. I have simplified this one into just three sections, but they can be far more complicated if you want them to be.

Your sales funnel starts with your New Customers. They enter at the top at the point they first become aware of your company, brand or product. If they like what they see they will move down the funnel and into the main section of the funnel.

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