If you’ve heard of it, you’ll be wondering why this annoying piece of admin is so important for your business. I’ve seen more groans at the sound of doing it, than cheers, so why waste your time and do a SWOT analysis for your business? Well, quite simply, because it could save you from disaster! What other reason do you need?
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Also known as the Ideal or Perfect Customer; your Golden Customer is simply your business’ perfect customer. They love your products, they recommend you, they are easy to work with, and they buy from you, whenever possible! They are the type of customer that you wish you could clone, so all your customers could be exactly like them.
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Ever wanted to create a Facebook ad but didn’t know where to start?
Or maybe you have tried it a few times and didn’t get the results you wanted. We’ll here’s our handy guide to hopefully make things a bit clearer for you so you can try again with more confidence.
If you haven’t already, you’ll need to create an ad account and link it to your Facebook business page. This is relatively painless, but they will want to verify your ID and your payment details, as they will be providing you with a credit account.
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There are plenty of good reasons to consider an email marketing campaign for your business. In fact, we recently wrote a blog about our favourite reasons to use email marketing. But the bottom line is, it’s a really effective way to speak to your customers about your business, and your products and services.
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Not knowing your numbers is like trying to run a business with your eyes closed. If you don’t know which are your most profitable items, or how long it will take before you run out of cash, or how much your customers are worth, how can you make good decisions in the management and growth of your business?
If you are keeping accurate accounts, all the information you need will be recorded somewhere for you to reference. Here’s a few numbers we think every business owner should know, and how to figure them out…
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Simply put, the “customer journey” describes the journey your customers go on when they buy from your business. Starting at the point of discovering who you are, it includes the process of discovering your product, the route to purchase, and eventually, completing a goal – probably a sale, quote request, or a sign up form.
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Before you create a piece of marketing content, whether it’s a post on Facebook or a blog post, or something else, it is worth spending a minute or two considering what you hope to achieve with it. For example, you might be trying to find new customers, answer a specific concern, teach people about how ethical you are, demonstrate value, or even make a sale?
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A sales funnel describes what happens after a customer becomes aware of your company or product, and the process that moves them to purchase. I have simplified this one into just three sections, but they can be far more complicated if you want them to be.
Your sales funnel starts with your New Customers. They enter at the top at the point they first become aware of your company, brand or product. If they like what they see they will move down the funnel and into the main section of the funnel.
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If you feel like you’re making your marketing up as you go along then a proper strategy might be just what you need. A good marketing strategy will organise all your ideas so you are more in control of what you are doing and why. It will also have details of how you plan to measure the success of your efforts so you can easily see what’s working and what’s not.
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