Email marketing and the rule of legitimate interest

A great many businesses are using legitimate interest as a way to get round a lack of consent in their email marketing. But, this rule is often misunderstood. This means that many people could be receiving emails they shouldn’t be!

Legitimate interest is not a “grey area or loop hole” to be exploited by marketers. It is not a “catch all” excuse to send marketing to anyone you fancy. This must be used only as a last resort, when it is in the interest of the recipient and there is no other better option!

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Are you hiding your business behind a paywall?

What’s a paywall?

If you’re not familiar with the term, you will very likely be familiar with the concept. A paywall is used to restrict free access to your store or content. These days, they are most often used by newspapers or content providers who want you to pay or sign up for their stuff. But some stores use them too, and not always to good effect.

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