You’re in a crowded market and all your competitors are trying to outbid each other. You all offer similar services but you are struggling to get heard in the crowd. You think you are the best at what you offer, but everyone is in a price war. Should you join the crowd or distance yourself from the price war?
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The question of whether you should display prices on your website will always provoke a heated debate. Of course, there are some obvious situations where prices should be displayed, and some where they shouldn’t. But, for many service providers there are arguments for and against. Here are our thoughts…
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A competitor analysis helps you to see how your business is positioned in the market in comparison to your competitors. It will help you identify new trends in the market, and show you if you are still keeping up with industry standards.
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Imagine going to a restaurant and not being offered coffee or dessert, or even a drink? Would you be grateful that the staff didn’t try to cross sell to you or would you think that you had been given bad service?
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It’s such a relief to have a full client diary. It means you can finally relax and just get on with the business of doing the job you love, right?
Well, actually, maybe don’t relax too much, just yet.
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This question comes up time and time again, and the answer is… it depends, but probably not! Here’s why, and what you could do instead.
Some businesses do well offering regular discounted products and having sales – Primark and Poundland are great examples of businesses that have built their model around affordability and budget. But, unless your company values are forged around affordability then you are probably much better avoiding discounting. I’ll explain…
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‘Tis the season to be jolly! So, let’s not stress about how best to handle the Christmas sales rush. If you get organised now, you’ll be able to sit back smugly and enjoy it – well sort of. You are still self-employed, after all!
To ease the pressure on your small business this Christmas, here are a few things you could be thinking about as you start planning for the rush…
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How would you like to increase your bottom line by just 10%?
The prospect of trying to increase your sales can sometimes seem quite daunting, but it might be easier than you think. Here are three ways you could increase your turnover by 10%, why not try all three!
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When we focus on price and features, so do our customers. However, buying decisions are rarely made on price, they are made according to value. So it makes sense to redirect the conversation to the value we are offering instead of the price we are charging.
