The question of whether you should display prices on your website will always provoke a heated debate. Of course, there are some obvious situations where prices should be displayed, and some where they shouldn’t. But, for many service providers there are arguments for and against. Here are our thoughts…Read More
When your business creates advocates, you get a very special kind of customer. This customer will be your biggest fan, they will remain loyal to your brand, they’ll engage with you online regularly, they’ll be the first to try all your new products, and they will recommend you at every opportunity.Read More
When writing quotes or proposals for our potential clients, it’s easy to forget the reason why we actually write them. We often get carried away with what we do and how much it costs. And then we forget, that actually, we have just been sent a cry for help!
Come to the rescueRead More
What’s a paywall?
If you’re not familiar with the term, you will very likely be familiar with the concept. A paywall is used to restrict free access to your store or content. These days, they are most often used by newspapers or content providers who want you to pay or sign up for their stuff. But some stores use them too, and not always to good effect.Read More
If you’ve never heard of it, you still might have used it, and you’ve almost certainly bought something because of it.
Scarcity Marketing simply plays on a persons fear of missing out. It creates a sense of urgency and adds an element of risk to not making a purchase.Read More
Last week was all about Christmas in our community group! We talked top tips, special dates, product ideas and marketing strategies. We also talked about getting your business Christmas ready, even if you aren’t a Christmassy business. Here are our favourite tips from the week, to catch up on them head over to the group and search for #ChristmasRead More
This question comes up time and time again, and the answer is… it depends, but probably not! Here’s why, and what you could do instead.
Some businesses do well offering regular discounted products and having sales – Primark and Poundland are great examples of businesses that have built their model around affordability and budget. But, unless your company values are forged around affordability then you are probably much better avoiding discounting. I’ll explain…Read More
‘Tis the season to be jolly! So, let’s not stress about how best to handle the Christmas sales rush. If you get organised now, you’ll be able to sit back smugly and enjoy it – well sort of. You are still self-employed, after all!
To ease the pressure on your small business this Christmas, here are a few things you could be thinking about as you start planning for the rush…Read More
How would you like to increase your bottom line by just 10%?
The prospect of trying to increase your sales can sometimes seem quite daunting, but it might be easier than you think. Here are three ways you could increase your turnover by 10%, why not try all three!Read More