Are you hiding your business behind a paywall?

What’s a paywall?

If you’re not familiar with the term, you will very likely be familiar with the concept. A paywall is used to restrict free access to your store or content. These days, they are most often used by newspapers or content providers who want you to pay or sign up for their stuff. But some stores use them too, and not always to good effect.

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Surviving Christmas

Last week was all about Christmas in our community group! We talked top tips, special dates, product ideas and marketing strategies. We also talked about getting your business Christmas ready, even if you aren’t a Christmassy business. Here are our favourite tips from the week, to catch up on them head over to the group and search for #Christmas

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Should you discount?

This question comes up time and time again, and the answer is… it depends, but probably not! Here’s why, and what you could do instead.

Some businesses do well offering regular discounted products and having sales – Primark and Poundland are great examples of businesses that have built their model around affordability and budget. But, unless your company values are forged around affordability then you are probably much better avoiding discounting. I’ll explain…

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Getting ready for Christmas!

‘Tis the season to be jolly! So, let’s not stress about how best to handle the Christmas sales rush. If you get organised now, you’ll be able to sit back smugly and enjoy it – well sort of. You are still self-employed, after all!

To ease the pressure on your small business this Christmas, here are a few things you could be thinking about as you start planning for the rush…

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