In a recent poll, those that responded said they like to be spontaneous when posting on social media. But, taking time to schedule social media content can be a real time, and stress, saver. Plus, it’ll ensure you tell your story exactly how you want to tell it.Read More
From someone that has been writing professionally since 2009, I can tell you that whether you’re writing a Tweet, a blog, or a novel, the rules of great writing don’t vary much. Sure, the themes and ideas might differ, but some rules don’t change. Here are my top five tips for creating great content and a bit of insight into how my process works…Read More
What’s a paywall?
If you’re not familiar with the term, you will very likely be familiar with the concept. A paywall is used to restrict free access to your store or content. These days, they are most often used by newspapers or content providers who want you to pay or sign up for their stuff. But some stores use them too, and not always to good effect.Read More
How do you measure the success of your social media? Are you focused on engagement or is it all about the sales? As business owners, it can sometimes feel like we are under massive pressure to collect likes but if your customers aren’t buying from you then what’s the point?Read More
With two recent large scale outages, a reduction in the number of users, and an admission that businesses are no longer being prioritised in users newsfeeds, is it time for small businesses to look away from Facebook and find more reliable ways to speak to their customers?Read More
In a recent poll we ran with our members, all those that responded said they like to be spontaneous when they are posting on social media. No one said they schedule their posts at all!
But, taking time to create content for your social media and scheduling it in advance is a real time, and stress, saver. Knowing you don’t have to think of stuff to post every day can be a huge relief, and it leaves room for some really great, spontaneous stuff in between! Much better than posting “that’ll do” posts when you remember!Read More
Ever wanted to create a Facebook ad but didn’t know where to start?
Or maybe you have tried it a few times and didn’t get the results you wanted. We’ll here’s our handy guide to hopefully make things a bit clearer for you so you can try again with more confidence.
If you haven’t already, you’ll need to create an ad account and link it to your Facebook business page. This is relatively painless, but they will want to verify your ID and your payment details, as they will be providing you with a credit account.Read More
We’ve all heard this phrase. It’s bouncing all around the internet, and is making business owners feel compelled to share details of our own personal lives all over our businesses social media channels.
The principle is that by sharing ourselves on our social media, other people can get to know us and trust us, which in turn will give them the confidence to buy from our companies. But is that really the right way to go?Read More