How do I get more sales (without selling)?
This might be the most asked question by every business owner! We go into far more detail in the membership but essentially it boils down to this…
Get More people to notice you
Sounds obvious, but the first step is get people to notice you and what you do. Paid ads are the quickest and most effective way to get in front of a new audience, but there are other ways too.
As soon as they become aware of you they are at the top of your sales funnel and getting ready to jump right in. First impressions count. They’ll want to take a peek at what you do before they commit, so make sure your social media, website or store front reflects your brand values and offering accurately.
If they like what they see, they’ll take an action such as follow your page, send an email, request info or join your mailing list. If they don’t feel like you are for them, they’ll just go elsewhere.
Interesting fact: Out of 100 interested customers, only around 6 will actually buy from you.
No one likes to be sold to. And most of us don’t like selling either. So let’s just all agree to stop it!
Instead, lets focus on solving problems, resolving objections, and your core values. Start by identifying your customers pain points and show them how you overcome them regularly in your social media. Then in between, show your customers how much you love what you do, how much of an expert you are at it, and they will love you back.
This is all the information your customers need to help them fall in love with you and your products.
Make it easy for them
Now, take an objective look at your customer experience. Consider every aspect of the buying process from start to finish, including how they find you, how they connect with your business, how they learn about your products, how you handle their objections, right up to the sale.
Remove or fix anything your perfect customer might consider a barrier or find frustrating in your process. This includes delays in the ordering process, awkward processes, unexpected costs at the checkout, delays in answering customer messages, lack of payment methods accepted, and difficulty finding the right information, to name a few.
Remember, your customers are also following your competitors. No matter how good your product is, if they get the information they need quicker, easier, and slicker, they’ll go elsewhere.
Interesting Fact: When the decision to purchase has been made, the average customer will still be considering at least one other company to buy from.
Read more about why people abandon websites here
Using call to actions
Call to actions tell your customers what action you’d like them to take next. They should feature on almost all of your marketing items. Non salesy examples might be Call Now, Learn More, Comment Below, and Read More. These types of call to action can be used freely as they help your customer learn more about you and what you do.
I did say don’t sell, but it’s ok to occasionally ask for a sale with a Buy Now, Book Now or Order Now call to action. If you are running a promotion, recommending a new product, or explaining a specific benefit, you can add one of these special call to actions to your marketing. Don’t overdo it though as you’ll come across as salesy and your customer will switch off.
How would your business benefit from an experienced business coach?
You shouldn’t have to fight your way through conflicting and confusing advice. We’ll support and guide you so you can make clear, confident decisions. Book a discovery call with us now and find out how we can help you find a clear path!