5 Ways to improve your SEO
There are plenty of ways to improve your SEO. Some are better known, such as keywords and content creation. But, others are less known. Here’s our top 5 ways to improve your SEO that you might not have thought of.
What is SEO?
SEO (Search Engine Optimisation) is simply the process of making your content easy to find and index by search engines. Once you have optimised it, search engines like Google will know exactly what your content is about, and who to show it to. Lot’s of people talk about creating blogs and using keywords, and that is a good place to start. Just don’t go crazy with the keywords. I
If your content doesn’t read well to a human Google will notice and downrank your site. So definitely don’t be a… business coach in Dundee that specialises in coaching business, and business owners, in the Dundee and Angus area! (You get the idea!!)
The good news is it’s not all about the keywords. There are other things you can do to help Google index your business and content more accurately, and put you ahead, in the search results.
One – Use Better Images
Google loves images, and it especially loves original images. But, what images are best?
If you know the keyword/phrase you’d like your content to be found under, start with a Google Image Search of that phrase. Google has already indexed your results and thinks they match your keywords. So take some inspiration from the images on your screen, and head out with your camera to take your own.
Once you have the right images, don’t just dump them into your content and forget about them. Label your images, and describe them in the Alt Text box making sure to use your keywords carefully. If your images match your content it should be easy to include your keywords. But, if it doesn’t feel right, then the images might not be quite right.
Here is my image search for “training dogs using treats.” If I wanted to write a blog with this title I could could replicate these kinds of images, and my blog would probably be indexed within those first few results!
One last point about images; Google hates content that is slow to load. So it won’t matter how good your images are, if they are too big they’ll not get indexed. We use Smush to compress our website images. It’s a great, FREE, tool. And once you’ve got it going, it will automatically compress any images you add to your website.
Two – Get a Google Profile for your Business
If you are a local business like a cafe or shop, this is especially important as you’ll be shown on Googles map results. But national businesses can benefit from a Google Profile too. Regularly updating your profile with photo’s, posts, and key facts about your business and services will give your website a boost, and your business. Even better if you can get your customers to update your page with their own pictures. Just don’t forget to choose your own images and keywords well, so Google knows exactly what you do.
Three – Optimise your Socials
Social media profiles pages show up in search results now too, but only when the profile matches the search. It might have been a while since you checked it. So, take a moment to make sure your business description, website address, contact details and images still match what you actually do.
Worse than being not listed, is being listed for something completely random. This is another good reason to only use relevant, original images on your profiles and website. Images that came from stock sites may have already been indexed as something completely irrelevant to you!
Four – Google Reviews
Google loves the opinions of your customers. When people take the time to recommend you, they often talk about what your business does. The words and phrases people use in their recommendations are really valuable to Google; as are the words you use when you respond. So always reply to your reviews with plenty of keywords. For example, “I’m so pleased you enjoyed your afternoon tea delivery” is much better SEO than “thanks for the recommendation.” Google learned a little bit about your business from the first response and will show your page to people looking for “afternoon tea delivery” more often.
The more recommendations you get on Google, the higher your business is ranked too. So it’s worth asking your clients if they could write something for you. Google is even spontaneously recommending businesses now based on their reviews! I’ve visited a few businesses because Google matched the keywords in their reviews to my preferences – so clever!
Five – Internal and External Links
And finally, search engines like to follow links to other pages and sites. If you include lots of links between your own pages and blogs, Google can zip from one to the next. But, don’t just link to other content, make sure you write a description of the content in the link. For example, “head over to our latest blog if you need more reasons to start a blog!” is much better than “if you want more reasons to start a blog click here!“
You’ll also benefit from weblinks that lead back to your content (backlinks) form other websites. You can create your own on your social media and Google profiles. But, even better if you can get your links onto other high ranking websites. You could do this by doing a blog swap with a related business. Or even getting yourself into the news – for something good, hopefully!
How can we help you with your SEO?
Book a power-up with us now and we’ll work with you to identify specific ways you can improve your SEO that don’t include keywords stuffing!